Thank you so much for stepping up to assist Drew and his vision of creating POP-UP GYM! As I mentioned in the "JOIN THE TEAM" tab, I am modeling the fundraiser for POP-UP GYM on a very successful fundraiser I did for St. Jude Children's Research Hospital while running in the Houston Marathon two years ago. I was able to raise over $3,000 for St. Jude Children's Hospital.
I will be detailing on this page very specific guidelines for you to follow which will ensure your success. Each fundraiser will set a goal to raise US $500 / GBP £350. Below is a simple list of things to do to help you get started.
- Select a race for your fund drive. Your race date should fall within the date parameters of the fund drive, May 1 - September 30, 2016. The race could technically fall outside the dates of fund drive, but it might make it confusing for your contacts. Your race can be a local 5K or you could be traveling abroad to compete in an international marathon. You pick what works for you. I will be running in the BolderBoulder on May 30.
- Put a list of names together that represent your most loyal and supportive friends and family. As I mention on the "JOIN THE TEAM" tab, you probably know about 600 people. I would narrow my list to about 100 people. This will minimize your time commitment and increase the success of your fund drive.
- Do not send out mass emails, Facebook postings, texts or tweets. Typically mass mailings in any form produce poor results.
- My key to success was the result of getting some very good advice from a friend who had just done that very thing. He had sent out a group email for a fundraiser with mediocre results. He highly recommended that I do the following:
- Write a one page email explaining your upcoming fundraising event and how important it is to you. Be sure to include the race that you are running in for the cause. In addition, you can include a link to Drew's video and this website so that they can get more information. You will also include the link to the gofundme.com website so that they can contribute to your cause.
The most important thing you can do to ensure the success of your fund drive is to personalize each email. It should be very sincere and it can be very simple, just a sentence or two.
- About a month or so prior to your race, set aside about 10-15 minutes/day for 20 days. During those 20 days, you will send out 5 emails/day to your contact list of 100 people. In 20 days, you will have contacted each person individually. Remember, the body of each email will be exactly the same. Each email will only require a few sentences.
Fundraising email Example:
I hope you had a pleasant flight out to Los Angeles. Tracey and I are looking forward to meeting up with you at Cerritos College for this year’s Mt. SAC Relays. The weather should be perfect.
(It’s very important to begin your fundraising email with a personal greeting appropriate to your relationship with the person you are contacting. I have included an example above. You may chose to write several sentences depending on your relationship. But in general, you should keep it short.)
I’m excited to share with you that I will be running in the BolderBOULDER on May 30. I have chosen to dedicate my run in support of Drew Graham, a former track/cross-country athlete at Adams State University. Nearly two years ago, Drew was in a terrible accident resulting in him becoming a quadriplegic. The inspirational part of this fundraiser is that Drew does not need the money for himself. He has a bigger vision to help other quadriplegics.
(You should then clearly state that you are running for Drew in a particular race and are asking for their support. I would recommend using my example above. The main body of the fundraising email is below. You will cut and paste this lower portion to all of your fundraising emails. Be careful not to cut and paste the personal greeting above. In addition, feel free to change up my words below if you feel it will help your cause. I would strive towards keeping the entire email concise and to the point.)
Drew Graham had a very successful running career at Adams State University. He won three individual NCAA titles in the 1500m and was a member of numerous national championship teams. On September 21, 2014 at Colorado’s Cherry Creek Reservoir, Drew’s life took a dramatic turn when he broke his neck and became a quadriplegic. He has made great progress since the accident and has returned home to Great Britain.
Drew’s goal with this fundraiser is to raise the necessary capital to launch Pop-Up Gym. Drew’s vision is a reflection of the treatment he received at Colorado’s Craig Hospital and the SCI Recovery Project. The mission of Pop-Up Gym is to provide a mobile rehabilitation and fitness maintenance service for people who have spinal cord injuries. The Pop-Up Gym will travel to these fellow quadriplegics in the North of England.
I have three requests of you:
1) Please visit The Colorado Re-Run Project website and play Drew Graham’s Story listed on the HOME page. Drew passionately shares his story and vision for Pop-Up Gym.
2) If you are moved by Drew’s story, please check out The Colorado Re-Run Project website and discover how you can volunteer to support this worthy cause.
3) Please donate today using the "DONATE TODAY” tile in the upper right hand corner of The Colorado Re-Run Project website. http://thecoloradorerunproject.org/
If you prefer, you can make out a check to “Your Name” and mail it to the address below. I will make the donation in your name, unless you would prefer I make the donation anonymously.
I hope you will seriously consider sponsoring me in my run for Drew and his worthwhile cause. Together, we can make a huge difference in the life of Drew and the fellow quadriplegics he plans to provide his service to.
Please consider a donation of USD $25, $50, $100, $250, $500 or more.
The British Pound equivalent GBP £17, £35, £70, £175, £350 or more.
Drew’s fundraising page for Pop-Up Gym was created in the UK and all dollar amounts are in British pounds. For your convenience I have included a link to a conversion calculator: https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=british%20pound%20to%20usd
Every donation, large or small, brings Drew closer to achieving his vision. Your donation will make a tremendous impact. Due to regulations your donation is not tax-deductible. In order for Drew to keep track of each fundraiser’s total, please include the following remarks in the “Comment” section of the donation page:
The Colorado ReRun Project
Fundraiser: Your Name
Very best regards, First name
First / Last